So, you have a stunning e-commerce website. It’s visually appealing, easy and efficient to navigate, and is stocked with well-priced goods that are in demand.
Now you just have to attract shoppers to your store. For most businesses, a mix of search engine optimization (SEO) and pay-per-click (PPC) will offer some of the best return on investment.
But why, exactly, are SEO and PPC important for e-commerce? Let’s take a look:
SEO is the process of organically improving the rankings of your website in search engines such as Google, Bing, and Yahoo. Search engines look at a very wide range of constantly evolving factors when deciding which websites to rank, such as:
Your content being original, high quality, and relevant to a topic.
Your site having healthy backlinks and buzz on other relevant sites, suggesting that it’s important.
Your site being well built and following technical standards to enhance the user experience, as well as the abilities of search engines to review your site.
Why is SEO Important For Your Brand
With the digital revolution in full swing, consumers turn to search engines like Google to help them through the shopping process. Being on the first page of results for your goods and services allows shoppers to connect with you when they’re actively looking to shop. As opposed to more traditional marketing, like TV, Radio, Billboards, and Print Media, you’re connecting with them when they’re sitting down to shop; these are considered hot leads.
Because search engine optimization campaigns are not about instant gratification. It’s rare that you can move your rankings in the search engines from obscurity to the top of the results very quickly. SEO is a time-consuming and resource-intensive process, and so not all businesses are prepared to invest into it, even though for many it can produce the very best return on investment in the long run.
