M-commerce stands for mobile commerce. It is buying and selling goods through mobile devices that run or operate on wireless network technologies. So, it is a complete online shopping experience, but with the convenience of being on a mobile device.
Portability, flexibility and accessibility are one of the major advantages. There is no need for direct internet connectivity since mobile devices use telecommunication networks for their connection.
In m-commerce, there is no need for constant connection to an electrical outlet since mobile devices come with a battery, making shopping possible without direct current.
It is clear that many people prefer making their purchase online, in the comfort of their homes. But, with m-commerce, it is not necessary to be at home anymore on your desktop. Shop anywhere, anytime, because your smartphone is with you. In the bus, in the hospital waiting room, wherever you want. M-commerce brings comfort and convenience.
Consumers use their mobile devices to search for inspiration, to find products. Provide possibility to buy it also. It is time to recognise that smartphones and other mobile devices have become the primary touchpoint with businesses.
M-commerce is growing, and it will continue to grow, taking a more prominent place in the retail sales. So, mobile should be the heart of your digital strategies and digital product development.
