Although readymade scripts are pre-built, they can be customized to make them uniquely fitting for your requirements. For instance, the color theme, display, user interface, scale of operations, etc. can be customized according to your business needs.

Readymade scripts save you from the trouble of getting your hands dirty with coding and development. Even if required, it will be in the form of low-key coding which the vendor you buy from can take care of. The readymade script can also be tested for bugs and performance to your satisfaction before it is launched.

Most eCommerce scripts are launched as cloud-ready solutions. Cloud gives the flexibility to up scale and downsize storage and hosting requirements as and when needed. Secondly, their performance can also be further enhanced with the help of third-party plugins that otherwise would have to be hard coded in custom eCommerce development.

In the end, both custom eCommerce development as well readymade script based website development has its own share of pros and cons. The key is to match your requirements to the offerings and make a choice that will cater to the needs of the end users.

For business owners who have very little time to spare but want to achieve speed-to-market a readymade marketplace solution would be a safe bet. Moreover, it is cost-effective and does not demand coding skills either

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Custom eCommerce development allows business owner to imagine, design and develop the eCommerce down to the last pixel. Right from choice of the design theme to the choice of font, even the slightest detail can be customized.

As for other matters like product listing, multivendor management and extensions, integrating any kind of addon is possible in custom eCommerce website development.

Another benefit that custom eCommerce website development that everybody gets impressed with is the post-launch service. Even after the website is launched, the eCommerce development firm will continue to assist in further customizing and modifying the online shopping website with changes in technology, user interface, further addition of features and so on.

Due to the high level of personalization and customization involved, custom eCommerce development is expensive. Resources include thousand plus man hours as well as cost to buy hardware infrastructure including servers, domains and so on.

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Every seller or merchant has a separate shop inside a multivendor system which he is free to run as he likes. The platform owner only bothers with order processing, tracking and payments where they are due.

Some of the biggest ecommerce brands have evolved from the multi vendor ecommerce model. Most distinguished and globally known are;

Amazon
The largest online retailer doesn’t need an introduction. It started in 1994 as an online bookstore but diversified to sell vast range of products. The ecommerce giant follows the marketplace model.

Website – www.amazon.com

Alibaba
The China based business-to-business portal is one of the biggest ecommerce players in the world. It is where wholesalers and resellers go to buy products in bulk and at discounted price. In year 2012, two portals owned by Alibaba Group managed $170 billion in sales, far more than Ebay and Amazon taken together.

Website – www.alibaba.com

www.flipkart.com is the most popular ecommerce brand in India and has recently shifted to the multi vendor model, is giving a hard time to international players like Ebay in creating a market in the second biggest economy in the world.

Ecommerce enthusiasts have become more interested in virtual marketplace software rather than online shop builders. Below are the reasons for the marketplace shift;

1. Vast range of products
The products sold on a multi vendor store are featured by a number of vendors. Any ecommerce store that provides a huge variety of products is bound to easily generate traffic and sales. If Ebay and Etsy were to source all the products from one vendor, do you think they would have been able to generate as much sales as they do now?

2. It takes away half the headache
Taking care of logistics, inventories, product additions & upgrades, pricing and various other details that comes with running an online store require humungous efforts. Multi vendor store shifts these necessary evils to individual merchants. Because sellers have to take care of their own store only, it doesn’t remain an uphill task. So, this makes multivendor shopping cart a win-win business equation.

3. Lesser expenses
Because every seller will be managing his shop on their own, you don’t need to hire people to do it. Your team can spend more time on answering critical questions related to scaling and marketing. With an experienced development team by your side, you can drastically bring down website maintenance related expenses.

4. No need to maintain inventory
Warehousing and human resource related costs can break the back of any ecommerce startup. Starting a multi vendor store will not let that happen as sellers will take care of inventory related complications.

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